The secrets of consumer psychology to drive marketing effectiveness (NL)

The ultimate goal of many marketers is to leverage the power of communication to move people, make them think differently, and change consumer behavior. Understanding marketing effectiveness and consumer psychology will help you create compelling campaigns that resonate with your target audience.

For this Special we warmly welcomed seasoned experts with a curated program tailored to make sense of it all. 

• Tomas Sweertvaegher presented clear principles and methods to optimize marketing initiatives and achieve impactful results. Tomas is the Strategy Director at Springbok Belgium, a member of the Belgian and European Effie jury, and has a remarkable track record of winning Effies. 
   
• Roos van Duijnhoven provided a refreshing perspective on why we, as humans, do things the way we do and how brands can apply behavioral science in their own processes. Roos is a behavioral scientist passionate about using behavioral science to make a societal impact.
• Joost Tieland shared how he used efficiency and effectiveness in his approach to creativity, production, and media to transform Brand New Day from a challenger brand to a market leader in seven years. Joost is Head of Growth at Brand New Day.