The secrets of consumer psychology to drive marketing effectiveness (BE)

The ultimate goal of many marketers is to leverage the power of communication to move people, make them think differently, and change consumer behavior. Understanding marketing effectiveness and consumer psychology will help you create compelling campaigns that resonate with your target audience.

For this Special, we warmly welcomed seasoned experts with a curated program tailored to make sense of it all. 

Program

• Tomas Sweertvaegher, Springbok’s Strategy Director and an expert in marketing effectiveness, presented key principles and methodologies to optimize your marketing initiatives and drive impactful results.
   
• Roos van Duijnhoven, Behavioral Scientist, provided insights on aligning communication efforts with your target audience's values and drivers to increase engagement and action.
   
• Karolien Schoefs, Head of Branding at Ethias, joined Tomas and Roos for a panel discussion led by Dimitri Barbe to discuss driving impactful results.