Making sense of digital accessibility

You might think you don’t have many customers with disabilities using your digital channels or services. Even if it's just a few, their needs matter. Or not just a few?

Did you know that 27% of Europeans over 16 have some form of disability? (can be physical, cognitive, sensory or neurological in nature). That’s 1 in 4 adults in the EU - equating to whopping 101 million people! (Think about that the next time you’re at a crowded café.) This market segment is huge, yet often overlooked by business. So let's change that. 

Join our masterclass where our Springbok Accessibility Expert team will break down what digital accessibility really means. We’ll take you on a journey through the digital world as experienced by people who can’t see, can’t hear, can’t use a mouse, or can’t focus on what they just read. You’ll see firsthand how small, cost-effective improvements can make a big difference. 

Break down barriers for individuals with impairments, open doors to new customers, and create a better digital experience for everyone. Afterwards, you’ll:

• Gain inspiration and solid reasons to shift towards a more accessible website, app or digital service.
• Identify the key players within your organization who can champion this cause and learn how to rally their support.
• Understand how accessibility lays the groundwork for seamless interaction with future AI systems and boost your search engine rankings
• Learn how to avoid legal pitfalls associated with the European Accessibility Act (EAA) coming into effect after June 2025.

Let’s bust the misconception that accessibility is complex, dull, and unnecessary. Together, we can commit to a bright, inclusive digital future.