Making sense of Responsible Advertising
Advertising has shaped the internet as we know it today. The upside: you know exactly where your audience hangs out, what they want and need, when they need it, and how you can give it to them. It’s an amazingly effective tool to help people achieve their goals. The downside: it’s not used for great things alone.
Can digital advertising and ethics coexist?
How do you navigate this increasingly complex digital ecosystem with the threat of ad fraud looming, information bubbles plaguing social-media apps, privacy concerns popping up in every corner, algorithms shaping public opinion, and servers blowing up your carbon footprint? That’s exactly what you’ll find out on May 30th.
Springbok Strategy Director Youri Harmsen talks about the impact of digital advertising on both marketing and society. About what risks to be aware of as a marketer and how to avoid them. And about how you too can advertise responsibly, minimising your negative impacts on society and driving positive growth.
You’ll walk away from this 45’ masterclass knowing…
- the good, the great and the bad of digital advertising
- what responsible advertising is (and isn’t)
- the different ways you can make a positive impact as a brand
- how you too can shape a sustainable future by making conscious choices
So, do you choose greatness?
Mark your calendar and register now.
