
Time to Make Sense Summit '24
The Time to Make Sense Summit ’24 was epic. Full of inspiration, expertise, art and music. Set against the breathtaking backdrop of National Park De Biesbosch. Relive this unique event by watching the aftermovie and browsing through the photos.
Inspirational voices

Valerie Trouet, professor in the Laboratory of Tree-Ring Research at the University of Arizona and Scientific Director of the Belgian Climate Centre, was born and raised in Belgium. With nearly two decades of experience as a dendrochronologist, her research explores the climate of the past 2.000 years and its impact on human history and ecosystems.
What trees tell us
By examining annual rings, Valerie Trouet reveals how trees record 2.000 years of climate history and its effects on ecosystems and societies. How can this deep understanding of the past help secure our planet's future?

Milan Meyberg is a renowned Dutch Sustainability Strategist, Keynote Speaker, and recipient of awards for his innovative Concept Development, serving his expertise to leading global lifestyle brands and festivals.
Harnessing AI to amplify nature's voice
Milan Meyberg shows the devastating impact of human actions on Earth. The key to change is changing the narrative and allowing nature to speak for itself. How? By giving nature a literal voice. Discover a world in which nature has rights and wherein environmental entities such as forests, rivers and oceans speak through AI.

Bart has over 10 years of experience as a brand strategist. For the past 3 years, he has been responsible for the brand strategy at HEMA. In his role, he is partly responsible for the transformation of one of the strongest brands in the Netherlands.
The evolution of love brand HEMA
In 2021, HEMA's shareholders asked the management team to turn Hema into a love-brand again, with a more diverse and sustainable product range. This required reinvigorating marketing efforts, focusing on recognizable and affordable products for the Dutch market. By emphasizing on diversity and sustainability, HEMA aims to make a significant impact through inclusive product lines and campaigns that celebrate Dutch culture.
Brand Strategist Bart Kleijzen reveals how he managed this transition journey. And how 17,000 employees work together with a common goal: to enhance daily life and contribute to a more beautiful world.
Hema is Advertiser of the Year, is ranked 9th in the Sustainable Brand Index in the Netherlands, won 3 SAN accents this year and a Golden Loekie.

Typhoon is a Dutch hip-hop artist who bares his soul with honest and vulnerable lyrics. His music celebrates the essence of humanity, always conveying the message that we are enough: we are love. With his personal expressions on important topics, he skillfully captures significant aspects of life.
Leading with the power of flow and connection
Typhoon exemplifies leadership by merging speech and music, exploring the profound themes of collaboration, trust, humanity, and the power of rhythm. His work inspires and motivates, demonstrating how the universal language of flow and connection can drive effective leadership and foster meaningful relationships.During his inspirational speech and music, Typhoon discusses themes such as leadership, collaboration, growth, trust, humanity and the power of many rhythms in one sound combined.
On the program

Get a glimpse into the minds shaping our tomorrow. From visionary AI thinkers decoding nature's whispers to dynamic scientists igniting change, dive into a world of new insights and new narratives.

Get a glimpse into the minds shaping our tomorrow. From visionary AI thinkers decoding nature's whispers to dynamic scientists igniting change, dive into a world of new insights and new narratives.

Discover the wonders of National Park De Biesbosch. Join us on a guided walk through the willow forests, and maybe spot some beavers. Or embark on a whisper boat tour, immersing yourself in the rich biodiversity of this Natura 2000 area.

Discover the wonders of National Park De Biesbosch. Join us on a guided walk through the willow forests, and maybe spot some beavers. Or embark on a whisper boat tour, immersing yourself in the rich biodiversity of this Natura 2000 area.

Dutch hip hop artist and motivator Typhoon takes the stage to share his insights on innovative collaboration and personal leadership, and of course, will also perform his music for us.

Dutch hip hop artist and motivator Typhoon takes the stage to share his insights on innovative collaboration and personal leadership, and of course, will also perform his music for us.

Discover the mesmerising AI art of Hanne Van Briel, a visual AI consultant and artist from Belgium. Her creations blend vibrant colours and elements, encouraging introspection and embracing life's complexities.

Discover the mesmerising AI art of Hanne Van Briel, a visual AI consultant and artist from Belgium. Her creations blend vibrant colours and elements, encouraging introspection and embracing life's complexities.

Come together with other marketing professionals and changemakers. Swap thoughts, exchange ideas, share strategies from your field. Connect and get fresh perspectives.

Come together with other marketing professionals and changemakers. Swap thoughts, exchange ideas, share strategies from your field. Connect and get fresh perspectives.

Lose yourself in the exquisite experiential dinner by Creative Chef, recognized globally for their multi-sensory, emotionally compelling experiences combining art, design, music, and food.

Lose yourself in the exquisite experiential dinner by Creative Chef, recognized globally for their multi-sensory, emotionally compelling experiences combining art, design, music, and food.