Time to Make Sense Summit 2025
Real progress thrives in the areas others overlook. Step into a day filled with transformative plot twists and critical (re)thinking. Challenge your beliefs with those who dare to drive change. Go beyond business as usual and take home unconventional yet practical ideas that make an impact. Powered by Springbok, Dawn and Joe Public.
Do you ever find yourself in meetings thinking, “Isn’t there really a better way?” Do you have the gut instinct that your industry needs change? This is your day. Join us at the stunning Verbeke Foundation for the Time to Make Sense Summit, a dynamic seminar for C-level decision-makers, visionaries, and rebels - those who dare to challenge the status quo. Challenge your common beliefs with mind-blowing yet practical insights and ideas. And together, let’s find the cracks in (y)our industries to redefine (y)our brand, organization, or world in a way that truly makes sense.
What you can expect
Listen to bold keynotes and compelling stories of those who dare to challenge the status quo.
Listen to bold keynotes and compelling stories of those who dare to challenge the status quo.
Experience the weird but wonderful ambiance of the Verbeke Foundation, where art and nature collide in unexpected ways.
Experience the weird but wonderful ambiance of the Verbeke Foundation, where art and nature collide in unexpected ways.
Explore thought-provoking modern and contemporary installations that invite you to see the world through a different lens.
Explore thought-provoking modern and contemporary installations that invite you to see the world through a different lens.
Connect with like-minded people who share your passion for transformation.
Connect with like-minded people who share your passion for transformation.
Enjoy a delicious, locally-sourced lunch that not only fuels your body but also sparks conversation and collaboration among attendees.
Enjoy a delicious, locally-sourced lunch that not only fuels your body but also sparks conversation and collaboration among attendees.
Who you’ll get inspired by
Caroline van Turennout leads with a sharp sense of purpose proving that simplicity, respect, and long-term thinking can outperform flash. She’ll share how cost-consciousness can drive real value for people, planet, and profit. A masterclass in marketing with a conscience.
How cost-consciousness can drive real value for people, planet, and profit.
For Zeeman, low pricing isn’t about being cheap. It’s about being radically clear on what matters.
Vince Buyssens stands at the crossroads of tech and culture helping Loop Earplugs scale smarter with AI. As Belgium’s first Pokémon GO strategist and now a leading voice in generative AI, he rides trends as if they are sandworms.
The future isn’t just automated, it’s curated
At Time to Make Sense, Vince brings a fresh lens on digital transformation: how to use AI with intention, and how to curate meaning in a world of infinite output.
Gili, aka Lieven Gheysen, is an all-round entertainer, presenter of a series of amazing acts, and above all, hilariously absurd. This master of perception is not just funny, but bold, weird and captivating.
Nothing is what it seems
How easily misled is our brain? With a unique mix of comedy and magic, Gili defies your mind, shakes your beliefs and leaves you flabbergasted for 45 minutes. Prepare for an unforgettable experience that challenges your perceptions and entertains in ways you never imagined.
Writer, poet and visual artist Maarten Inghels’ interdisciplinary practice explores the boundaries of fiction through novels, performances, sculptures and installations in the public space. He is a keen observer of human behavior and societal dynamics, often blurring the lines between reality and imagination. In his new novella “Hannibal & Gideon”, he embarks on an extraordinary journey of climbing mountains with an elephant, embracing the transformative power of fiction to inspire his readers to achieve the seemingly impossible in our lives and work.
Het mirakel van België: literary true crime
In "Het mirakel van België", Inghels delves into the life of master con artist Piet Van Haut, who has posed as a sheikh, the head of pharmaceuticals at Johnson & Johnson, the king of Belgium, and many more. Using false identities, he embezzled millions from banks and individuals across Europe, raising questions about identity, deception, and the allure of the extraordinary. Is Van Haut a mad genius, a cunning trickster, or a miraculous figure? Get ready for a thought-provoking exploration that challenges your understanding of truth and the stories we tell ourselves.
The Flemish Maarten Schenk is a prominent figure in the fight against fake news, co-founder of the fact-checking organization Lead Stories, passionate advocate for media literacy and author of “De Fake News Files”, in which he shares valuable insights from his experiences founding and running Lead Stories. With a background in Germanic languages and computer science, he combines analytical skills with a deep understanding of the mechanisms behind misinformation.
Navigating the complex world of fake news
In his engaging talk, Maarten will explore the challenges of distinguishing fact from fiction in today's digital age, shedding light on how algorithms and social media amplify misleading narratives. With his unique insights and experiences, he aims to equip you with the tools to critically assess the information you encounter. Prepare for an enlightening session that challenges your perceptions and empowers you to navigate the complex world of truth and deception.
Mieke De Ketelaere is a leading authority in AI, dedicated to exploring the synergy between technology and human collaboration. With extensive experience in AI development, she emphasizes the importance of creative and critical thinking in leveraging AI effectively as a renowned keynote speaker and author.
The 25% barrier: how to unlock AI's value
In her dynamic presentation, Mieke reveals why many companies haven't (yet) unlocked AI's full potential. She stresses the need to rethink the relationship between people and technology, highlighting how strong human leadership is crucial for achieving AI success. Through practical explanations, she simplifies complex concepts and promotes creative problem-solving. Get ready for a transformative session that gives valuable insights into AI's future and the shifts needed to fully realize its potential.
“The Time to Make Sense Summit is the perfect kick in the ass to take action.”
Where you’ll spend the day
The eccentric Verbeke Foundation
Off the wall, weird, wonderful. Sounds eccentric? It is. Founded in 2007 by art collectors Geert Verbeke and Carla Verbeke-Lens, the Verbeke Foundation is a refreshing and unpretentious private art site in Kemzeke, Belgium, where culture, nature and ecology are closely intertwined.
Welcome to this wild and untamed art paradise that:
1 stirs your cultural curiosity
This extraordinary destination redefines traditional museum norms with an eclectic mix of contemporary art from both established and emerging artists. Stubborn yet accessible.
2 makes you wander and wonder
Explore the 12-hectare estate’s natural beauty, unpolished areas, and unique indoor and outdoor exhibition spaces that blur the line between art and nature in an organic setting.
3 surprises you at every corner
Find a captivating mix of science, (bio-)art, and nature, featuring Colani’s futuristic UFO and taxidermy collections. The site ignites lively discussions on sustainability and innovation in unexpected ways.